ICT & Media

Advertising Global Industry Almanac 2017

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Global Advertising industry profile provides top line qualitative and quantitative summary information including: market size value 201216, and forecast to 2021. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.


Essential resource for topline data and analysis covering the global advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.


Key Highlights-

The advertising industry consists of agencies providing advertising, including display advertising, services.
The industry value reflects income of the agencies from such services.
Any currency conversions used in the creation of this report have been calculated using constant 2016 annual average exchange rates.
The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate CAGR of 3% between 2012 and 2016.
As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
The food, beverage & personal/healthcare segment was the industry most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry overall value.

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Save time carrying out entry level research by identifying the size, growth, major segments, and leading players in the global advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts

Table of Contents

Market value
Market value forecast
Category segmentation
Geography segmentation
What is this report about?
Who is the target reader?
How to use this report
Global Advertising
Market Overview


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